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Press kit.
Self-serve assets and bios for journalists, partners, and conference organisers. If you need something that isn't here, write to press@beyond-the-box.uk — we typically reply within two working days.
About BeyondTheBox
BeyondTheBox builds calm, transparent AI. Our first product, Serena, is a symbolic affective AI that reads emotion in language and shows its working — every layer of the trace is inspectable. Founded in 2026 in the UK by Blade Harvell.
Founder bio
Short
Blade Harvell is the founder of BeyondTheBox. A 2025 BSc Software Engineering graduate (Bournemouth), Blade designed and built the SERENA symbolic affective AI engine that powers Serena.
Long
Blade Harvell founded BeyondTheBox in 2026 to ship calm, transparent AI tools for people who need to understand what their software is actually doing. He designed and built SERENA, a 50-module symbolic affective AI engine that powers BTB's first product, Serena. Blade graduated with a BSc in Software Engineering from Bournemouth University in 2025.
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Recent coverage
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